TAJ Flooring, a commercial-grade luxury vinyl flooring company in the U.S., recently named Elizabeth Sullivan as Director of Marketing. With over 15 years of marketing experience in creative, digital and inbound marketing, brand development, and more, Elizabeth has researched, designed and implemented strategic marketing plans for various organizations and industries.

“We are very excited to be adding Liz to our TAJ Flooring team. We look forward to fresh, impactful marketing initiatives driven by her diverse and skilled expertise. She is going to be a great asset to TAJ as we evolve into new ways of digital marketing, communication and doing business in these unique times” says Tom Powell, president and founder of TAJ Flooring, Inc.

Before joining the TAJ team, Sullivan structured and developed the marketing program at Parterre Flooring Systems & Surfaces LLC, leading a full digital and inbound sales strategy focusing on the needs of the commercial A&D and contractor community.

Sullivan started her career in market research working for TideWatch Partners LLC where she executed primary and secondary methods for leading national and global brands focusing on brand equity and awareness, market opportunity assessment, product service and development, advertising and promotion, and digital and website strategies. As Sullivan evolved her expertise working in a marketing capacity for Lindt & Sprüngli, her passion for digital strategy grew as demand accelerated.

“I am excited to join a team that is grounded in a family-orientated culture,” said Sullivan. She added, “TAJ’s innate focus on service combined with a knowledge of the commercial flooring industry, product design and general desire to educate is energizing. I am looking forward to supporting the team in efforts to increase its overall brand awareness while optimizing the brand experience using engaging and interactive initiatives both traditionally and digitally.”

In this position, Sullivan will lead the planning of and execution of marketing strategies for TAJ. With her prior industry knowledge, well-rounded marketing proficiency, and her appreciation for team values and collaboration, Sullivan will be a key contributor to the overall growth and market share of the TAJ brand.

For more information, visit tajflooring.com.