Alliance Flooring hosted a two-week online event, Connect2020, July 27 – August 7, which brought members and suppliers together virtually for networking, training and buying. 

The event featured daily supplier special buys and product training. In addition, members were able to watch educational seminars and industry speakers discussing topics relevant to today's changing market. Most of the content was provided through short, impactful video segments, presented in an on-demand format that the dealers could view when they wanted, during down-time in the store, or after business hours were over.

The industry leaders who spoke included COREtec’s Piet Dossche, Metroflor’s Russ Rogg, Shaw’s Scott Sandlin and Mohawk’s Jeff Meadows. Each gave their take on the current economic climate, their company’s situation and where they think markets are going.

“We launched Connect2020 on a web-based platform as a virtual alternative to our in-person Summit Meeting which had previously been scheduled for August 2020," said Kevin Logue, EVP of marketing, Alliance Flooring. "The member response to Connect2020 has been outstanding. In fact, orders began coming in almost as soon as we started posting video content."

"We’ve been getting lots of DIY’ers in our store and we had almost run out of inventory," said Jennifer Stafford of Right Carpets & Interiors in Alamosa, Colorado. "This event allowed us to restock at just the right time. We also appreciate the training aspect of this event we could offer our team.”

David Ellis, marketing director, added, “Although, not the same as being in-person, Connect2020 provided a way for our members to feel “plugged in” to the group, take advantage of some great buys, and acquire some education and training on new products. Our members saw a lot of value in being able to stay connected during this unique and challenging business environment.”

For more information, visit