E. J. Welch Selects Industry Veteran to Lead Transformative Branding and Marketing Strategy

E.J. Welch announced the addition of Kavita McCarthy as vice president of marketing. In this newly created role, McCarthy will be responsible for leading a transformative change that includes redefining the brand’s competitive product positioning and developing an integrated digital and marketing strategy.

“E.J. Welch is a leader in the industry,” McCarthy says, “and I’m excited to be a part of the team. We’re poised to redefine the customer and independent dealer experience by offering cutting edge tools and product selection to win more projects in a fragmented distribution landscape.”