Metroflor’s new Engage Inception SPC flooring display tells the product’s waterproof story through eye-catching, impactful graphic.

“The larger 16” x 24” samples evoke the look and feeling of the installed product—a true representation for visualizing the flooring in place,” said Gary Keeble, Metroflor’s vice president of marketing.

To help retail sales associates sell better, the display graphics present a pyramid of features from top to bottom: product density of the SPC flooring; Metroflor’s FX2 Surface Protectant, which provides abrasion resistance and stain repellency; high-density HDPE attached underlayment, which provides comfort and sound absorption; ease and speed of the Droplock 100 installation system. The display also visually highlights the accent bevels and authentic high-resolution embossed print/ film along with performance features. 

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