Emily Morrow Finkell Partners with FCIF Foundation

In honor of Breast Cancer Awareness month, Emily Morrow Finkell, CEO of Emily Morrow Home, and 17 year survivor of breast cancer herself, has pledged to start and fund the new EMF Grant Fund at the Floor Covering Industry Foundation (FCIF). The fund will help support floor covering families when one of the family members has a catastrophic medical condition, and the family also has a child who is a college-bound high school senior or already in college. Finkell has firsthand knowledge of the challenges of a life-threatening medical condition and has a passion for helping families with similar situations.

At age 35, Finkell was diagnosed with breast cancer. A single mother of two, Finkell balanced a corporate career while caring for her young children, and herself, during the harrowing treatments. This experience led her to start the Kiker Morrow Finkelll Foundation for Cancer Care. The nonprofit embodies the heart and purpose behind Emily Morrow Home and is funded by a portion of the profits from every sale. The proceeds support others battling cancer in their time of need, whether it’s receiving a makeover in the midst of chemotherapy to inspire confidence or helping a mother provide Christmas gifts for her family as Emily’s mother did for her.