Välinge announced that Elias Wilf has signed up to be the first residential distributor of Välinge Flooring’s new range of XXL hardwood flooring.
Välinge Flooring launched the first line of hardened wood floor with Woodura® surface technology in July this year. The flooring has been very well received and distributors around North America has shown great interest in adding the product to their range. First out is Elias Wilf, servicing the mid-Atlantic market from North Carolina to New York, with high quality brand name products, state of the art distribution services, and a network of retail flooring professionals dedicated to service and customer satisfaction.
“The Välinge Flooring range fits our portfolio perfectly” says Jeff Striegel, president of Elias Wilf. “The trend towards wider and larger hardwood flooring is exactly what these floors offer. Combined with the 5G® Dry locking system featuring a waterproof topical surface, it really meets busy households needs” Striegel continues. “I believe the Woodura® surface technology is the biggest innovation in hardwood flooring for over 2 decades” Striegel adds. “On top of that, these floors are priced very attractively compared to other wide plank floors.”