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Floor CoveringsCommercial FlooringSpecialty Flooring

Dinoflex Launches New Digital Design Studio and Corporate Website

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November 4, 2020

Dinoflex, a recycled rubber surfacing manufacturer announced that the company has partnered with Concora, one of the only digital experience platforms designed specifically for commercial building product manufacturers, to launch a new digital experience platform. Dinoflex also announced the launch of its new corporate website, which has been designed to further enhance the customer experience simplifying the search and selection process for their products.

The new strategic partnership with Concora is focused on the successful launch of Dinoflex's Digital Design Studio, which provides architects, designers, engineers, and contractors (AECs) a simpler method for searching, selecting, and specifying its commercial building products.

"We have an acute focus on the design community," said Melanie Haskell, Dinoflex's vice president of sales. "Our newly forged partnership with Concora and new website will facilitate better access to information while increasing the efficiency and effectiveness of those looking to engage and specify our product offering."

The new Digital Designer Studio will allow Dinoflex to offer an intuitive product selection experience for its design community. This new offering includes technical content management, easy publishing, and real-time access to detailed metrics and analytics. Additional features include BIM content downloads, unique visits, project submittals, and user contact information, for its sales and marketing teams. The new Digital Designer Studio will enrich lead generation pipelines, uncovering true purchasing intent, and driving sales.

Dinoflex's design community now has access to all of Dinoflex's technical content in one safe location -- BIM, Revits, specs, technical data sheets -- project management and submittal tools to help accelerate the specification. "This new platform is aligned with our core values relating to customer intimacy and business innovation to better meet the needs of the design community through the enhanced delivery of relevant, up-to-date information in one easy to access location," continued Haskell.

Concora also aided Dinoflex with streamlining the management and distribution of its building information modeling (BIM) – primarily Revit. These dynamic features will help Dinoflex with BIM content creation and will equip its core buyers with the accurate specs and modeling information needed for product specification.

To learn more about Dinoflex's building product materials, visit https://dinoflex.concora.com/.

KEYWORDS: e-commerce partnership rubber flooring visualizer tools

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