Engineered Floors announced that it has modified several of its residential brand marks to reflect continuity and consistency across all the family of brands. 

The company said, in a statement: 

"Since our founding in 2009, the Engineered Floors mark has become synonymous with innovation, quality, and service. As we continue to grow our family of brands and look to the future, we felt it was vital that our logos, images, and messaging reflect continuity and consistency across all brands to ensure the recognition and confidence that you, our customers, have come to expect. With this in mind, we have modified several of our residential marks to provide more thoughtful, contemporary images, while continuing to build on the brand equity that we have established through years of providing quality products and world-class service.

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