Starting January 2021, Daltile’s network of more than 250 Statement Dealers will have access to a new store-within-a-store program designed to simplify the tile selection process for customers.
“The new showroom features interactive modules, trend insights, unique displays that showcase the entire Daltile product line, curated assortments, and much more,” said Paij Thorn-Brooks, vice president of marketing for Dal-Tile Corporation. “This new showroom, coupled with the other facets of the program, including premiere website placement, rebate programs, online display advertising, pay-per-click, and social media will bring a seamless experience from online to in-store.”
Maria Snow, marketing manager for the Daltile Advisory Board program, said that one of Daltile’s brand strengths is breadth and depth of product.“The displays, merchandising, and unique features of the Statements Dealer Program play to this strength, equipping dealers with premiere tools to help maximize the shopping experience and help customers select the Daltile products that most perfectly fit their needs,” Snow said. “The ultimate goal is to equip our retail partners for success with our products and increase retailer sales.”