The Resilient Floor Covering Institute and its 22 manufacturing company members launched a campaign to "inform and excite" consumers that resilient flooring is a Beautifully Responsible choice for their homes, the group said in a statement. This message includes all resilient flooring types, including rigid core and flexible luxury vinyl, vinyl composition tile, linoleum, vinyl sheet, rubber and cork flooring.
“This is a true collaborative effort by RFCI manufacturers to spotlight the numerous advantages resilient flooring provides consumers, with special emphasis on sustainability made possible by the collective work and commitment by RFCI manufacturing members to their comprehensive Environmental Management Systems (EMS),” said Dean Thompson, president and CEO of RFCI. “This is an important message that all RFCI manufacturers are strongly supporting.”