As part of Daltile’s ongoing digital and social media outreach, Daltile has partnered with well-known celebrity singer, songwriter, and dancer Jason Derulo who featured Daltile products as the stage and backdrop for two of his recent music videos. Videos for his hit songs “Savage Love” and “Let Me Take You Dancing” were broadcast on Good Morning America and TikTok, and have been cumulatively viewed by over 65 million people. Derulo is officially part of Daltile’s new “Style Squad”. Style Squad is Daltile’s most recent influencer campaign, made up of popular personalities who are fans of Daltile and have used various Daltile products in their own projects.
“Today’s consumers are heavily influenced by the opinions and projects of influencers, such as celebrities, designers, bloggers, and media personalities,” said Amber Leigh Martinson, senior director of marketing for Dal-Tile Corporation. “As a marketing-savvy brand, Daltile is leading our industry in utilizing key influencers such as Jason Derulo to reach consumers. We prominently feature these influencers’ projects on Daltile’s digital and social spaces, showing the consumer that Daltile is a big player in style and design, offering the fashionable, on-trend products that consumers want. This type of digital/social presence helps further set our Daltile retailers up for success with our products, by reaching and influencing customers before they even enter retailers’ showrooms.”