Shaw Floors Announces Phase One of 2021 Hardwood Introductions

Shaw Floors  has announced its phase one hardwood introductions, focusing on premium styles from The Gallery collection and its made-in-America, 100 percent real hardwood styles featuring REPEL splash-proof technology.

“We’ve leaned on our industry-leading consumer research to ensure we’re providing customers with the most in-demand designs and performance innovations,” says Matt Rosato, director of Shaw Floors hard surface retail channel. “Premium styles from The Gallery feature product stories honoring the craftsmanship that inspired each new introduction that RSAs can share with consumers. New REPEL branding boasts a ‘splash-proof’ technology for an enhanced water/moisture protection story with consumers. What’s more, our phased approach creates a strategic focus on product training to simplify the launch cycle for RSAs who already have a lot to juggle. We’ve also curated product packages and displays to target different regions of the country--something we’re really excited for retailers to take advantage of in 2021.”