Brintons has partnered with Hospitality Cares in their venture to offer a helping hand to those affected by the COVID crisis.

Founded in 2009 by Michael Schneider, President of Next Events and the late Helen Marcus of Zenith Rugs, Hospitality Cares is a non-profit organization that targets hospitality professionals in need.

Hospitality Cares collects money, product and volunteer time and redistributes to individuals incurring job loss, housing or medical conditions.

There are multiple ways organizations can get involved. With returning to the office full-time is still up in the air, there are tons of empty spaces containing tools that are sadly collecting dust. Hospitality Cares took this problem and ran with it – creating a solution for companies to donate unused technology to be paired with an industry member in need.

Johnny Massey, vice president of operations for Brintons Americas explains: “We have all be impacted by the pandemic, in our corporate and personal lives, some people more than others. Brintons is devoted to the Hospitality market as it’s been a large part of our business for years. By sending in physical equipment, these individuals will be able to utilize these benefits immediately and start to work toward rebuilding their futures.”

To make a donation or get involved, visit Hospitality Cares at

For those in the hospitality industry in need of financial assistance, fill out an application for grant money here: