Shaw Floors Announces Phase One of 2021 Soft Surface Introductions

Shaw Floors has announced its phase one soft surface introductions, focusing on timeless and proven styles that offer beauty and performance at budget-friendly prices.

“Our soft surface new introductions bring the consumer proven beauty and performance with tonals, textures and patterns inspired by artisans and craft traditions across the globe,” says Teresa Tran, vice president of Shaw Floors retail channel. “What’s more, we were intentional this year about simplifying and amplifying the timing of our new product launches. Large product introductions year after year can be overwhelming, as we know RSAs have a lot on their plate. Strategic, phased product cycles allow us to focus our product training on targeted styles and service sample orders quickly. We can also further understand and respond to shifting market needs, monitoring consumer trends and purchasing habits to ensure our customers get the right products at the right time. Our phase one new introductions offer true solutions by helping to reduce noise levels in the home or sprucing up a new home office with a custom rug- and at price points that won’t break the bank.”