Mohawk kicked off its Momentum Roadshow in Dallas on January 25 and with it introduced what the company calls its largest product launch in its nearly 150-year history. Mohawk said it has been working for over a year to create and execute the experience safely for its customers. The roadshow travels to five cities—Dallas, Texas; Atlanta, Georgia; Indianapolis, Indiana; Atlantic City, New Jersey; and Huntington Beach, California—between now and March 4. 

A few highlights retailers will experience include: 

Celebrating 15+ Years of SmartStrand
2020 was SmartStrand's 15th anniversary. Mohawk plans to continue continue to promote the brand's message of cleanability and durability. Also, because of its relevance to today’s consumers, the company is adding an environmentally-friendly story to its messaging. 

EverStrand and EverStrand Soft Appeal Get Refresh 
EverStrand and EverStrand Soft Appeal soft surfaces are receiving a facelift to feel younger and more relevant to today’s consumer. 

Launch of UltraWood 
Mohawk announces UltraWood hardwood flooring, targeted to people with active households, featuring Everlast, EasyClean and WetProtect technologies.

All-New SolidTech Resilient 
Mohawk is relaunching nearly the entire SolidTech assortment in 2021, from good to better to best, to provide a clearer trade-up story and competitive value proposition. 

​Enhancements to Karastan Hard Surface
In queue for Karastan in 2021 are enhancements to hard surface offerings, including the Unearthed Beauty collection for LuxeCraft LVT, featuring stone visuals. 

New Decors for Pergo Extreme Resilient
Pergo Extreme resilient line gains five new collections featuring 50 new decors. 

Marketing Support 
The company said 2021 Tier 1 launches will be supported by a comprehensive B2B marketing mix aimed at driving consumers and closing sales.

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