Responding to increased consumer demand for resilient flooring, Mohawk is expanding its successful SolidTech line in 2021 to offer retailers a full assortment of product from LMF to flex and rigid. Branded Mohawk SolidTech, the collection will use the same merchandising unit and with 68 new trending wood and stone looks.
“We know that not all homeowners need or want the exact same performance attributes, nor do they all share a common budget,” said Mary Beth Sharp, vice president of marketing, resilient. “This new, simplified trade-up story really opens up our SolidTech line of products to offer her the looks she wants with the performance she needs at a price point that makes her comfortable.”