AHF Products is accelerating its investment into the commercial market with the acquisition of Parterre Flooring Systems, a leader in the commercial luxury vinyl tile segment of the flooring industry. Parterre built its reputation in the commercial flooring market over 30 years with an extensive product portfolio focused on design. Created in 1991, Parterre was one of the first designers and manufacturers of luxury vinyl tile, plank and sheet flooring products in the United States. Since its inception, it had grown into a leading design brand in its category, with a national sales force and distribution across a broad range of end-use segments, including hospitality, retail, healthcare, multi-family and commercial real estate. Its broad selection of flooring solutions emulates the look of granite, marble, limestone and wood, as well as metallic surfaces and other unique finishes.
“It’s a great company,” said Ralph Grogan, former Parterre CEO and new AHF team member. “One of the challenges we had is that we just had LVT, and as you know in the flooring business, more people are bundling products. We do a lot of multifamily work, and some of it is LVT, but a lot of multifamily work has wood products in with it. Some of our customers would prefer to maybe go to a vendor that has one-stop shopping for everything.”