The American Kennel Club (AKC), the world’s largest purebred dog registry and leading advocate for dogs, announced the Stainmaster brand as the official flooring sponsor of AKC televised events.
“At our shows, we have large quantities of dogs and having a flooring that is not only safe for dogs, but also has dog friendly benefits, makes for a better experience for our dogs and our exhibitors," said Dennis. B. Sprung, president and CEO, AKC. "We also look forward to sharing the Stainmaster brand with our constituency and dog owners everywhere.”
As a sponsor, Stainmaster will be featured in the AKC National Championship Presented by Royal Canin Broadcast. The brand will also be featured in AKC's televised shows for the ESPN networks including AKC Fastest Dogs USA, AKC Agility Premier Cup, AKC National Agility Championship, NADD Premier Cup and AKC Flyball National Championship. Stainmaster will also be a sponsor of five AKC Meet The Breeds Events in 2021.
“We all believe that our dogs are our family and belong right by our sides. Stainmaster PetProtect®s multiple pet and human friendly benefits, along with its promise, makes this sponsorship a perfect match," said Maggie Bidlingmaier, president of Invista Performance Solutions.