Stanton Carpet Corporation, supplier of decorative carpet and area rugs, hires a new CFO, senior director of marketing and promotes from within to position the company for future success, the announcement was made by Jonathan Cohen, CEO of Stanton. “With Stanton’s current and future growth initiatives, entry into LVP, decorative commercial and continued innovation in soft surface we are excited at these milestone hires and promotions to enhance and grow our in-house talent to stay ahead of demand and exceed our goals” stated CEO Jonathan Cohen. Highlights of our new hires and promotions as follows:

Andrew Sanft hired as new chief financial officer: Sanft joined Stanton in February of 2021 with financial and executive experience. Previous positions include CFO at Marquee Brands, executive vice president and CFO at Luxury Optical Holdings, vice president financial planning and analysis at Ann Inc. and vice president finance at Victoria’s Secret Beauty.  

Christine Zampaglione hired as new senior director of marketing: Zampaglione joined the company in late 2019 and quickly pivoted Stanton’s overall marketing strategy to amplify digital channels, further define the brands and improve marketing initiatives across the board. Her restructuring and thoughtful vision of the marketing department, coupled with extensive knowledge of digital marketing has elevated the company’s digital presence and quality of messaging. Her marketing career extends back over 25 years working in the home furnishings space; most recently as director of marketing for Kravet Inc. where she was instrumental in launching, an ecommerce platform that sells home furnishings exclusively to the trade for Kravet Inc.

John Rocconi promoted to senior director hard surface: Rocconi joined the Stanton team in January 2019 to assume the newly created role of sales and marketing operations director. With Rocconi’s prior sales and product management experience at Mannington he’s been able to provide crucial support and direction on a multitude of company initiatives. Rocconi has been instrumental in helping lead Stanton’s entrance into hard surface with the introduction of Decorative Waterproof Flooring in January 2020.

Adam Feldberg promoted to senior director product and innovation: Feldberg previously held the position of product development manager where he was responsible for all brands under the Stanton umbrella including Antrim, Hibernia, Crescent, Rosecore and Stanton. Feldberg began his career with the company in July 2016 when Stanton acquired his family business, Crescent Carpet. In his new role, Feldberg will continue to push the capabilities of design and innovation for the individual brands while further developing fiber technology with Stanton’s supply partners across the globe. 

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