Shaw Floors Announces Phase Two of 2021 Hard Surface Introductions

Shaw Floors has announced its phase two hard surface introductions, focusing on its made-in-America, 100 percent real hardwood styles featuring REPEL splash-proof technology and its Floorté waterproof collection of hardwood and luxury vinyl styles.

“We’re zeroing in on the solutions today’s consumers expect in order to bring our customers targeted, tested, on-trend and, most importantly, on-time styles,” explains Matt Rosato, hard surface channel director for Shaw Floors. “We’re excited to launch new, in-demand products in the market’s preferred hard surface platforms, like our made-in-America REPEL hardwoods and all-new Floorté Tile Series. Popular REPEL style, Pebble Hill, received a color line refresh and is part of our Shaw Floors Select priority service program, featuring hard and soft surface styles that ship within five business days. New Floorté Tile Series brings customers and consumers a simple and beautiful alternative to tile, with reduced installation time, hassle and cost. Our phase two introductions compete in visual, performance, warranty/value and cleanability, and offer something for every lifestyle, at any life stage.”