Shaw Floors Announces Phase Two of 2021 Soft Surface Introductions

Shaw Floors has announced its phase two soft surface introductions, broadening the Foundations, Simply the Best Values and Bellera collections. Foundations and Simply the Best Values focus on timeless and proven styles that offer beauty and performance at budget-friendly prices. Bellera is, paws down, the best for pets with its high-performance fiber and award-winning LifeGuard spill-proof backing.

“Home is at the heart of our phase two soft surface introductions, as we aim to capture the increasing consumer desire to create a sanctuary out of their most personal and intimate spaces. Today's consumer wants soft, cozy styles and more natural patterns and textures,” explains Teresa Tran, vice president of Shaw Floors’ retail channel. “People are beginning to realize how design and acoustics impact mood and well-being while in a space and are using soft surfaces to experiment with colors to brighten/soften a room, or for the benefit of noise reduction. New introductions from Shaw Floors promise the consumer gorgeous style and design, without sacrificing durability and functionality. New performance technologies promote easy cleaning and stand up to high traffic from kids, pets and active households. What’s more, nearly all of our carpets are Cradle to Cradle certified, meaning these are safer, more sustainable products made for the circular economy and to meet the consumer's need for responsible purchasing. We’re excited to help our customers grow their business with smarter, better product solutions that are inline with today’s healthy home movement and through our new priority service program, Shaw Floors Select.”