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Breaking Flooring NewsResidential FlooringResilient Flooring

Mohawk to Sponsor Makeover Takeover Renovation Summit

mohawk
May 11, 2021

Mohawk is helping to drive traffic to its retail partners for Pergo Extreme resilient flooring by sponsoring the first-ever virtual Makeover Takeover Renovation Summit. 

In partnership with Country Living and Good Housekeeping on May 12-13, 2021, the summit will feature home design experts who will share simple hacks and how-tos on instant-gratification home upgrades.

“The Makeover Takeover Renovation Summit gives us an opportunity to showcase our Pergo Extreme products to Country Living and Good Housekeeping’s audience,” said Melissa Kroll, senior director of design and development, resilient. “A lot of time and consumer research goes into each design. The event will allow us to teach attendees about our product designs, the benefits of resilient flooring and where to purchase – leading them to our specialty retail partners.”

Pergo Extreme will present the Trend Watch: What’s Hot in Paint, Tiles, Cabinets, Flooring and More panel on May 12 at 1:15 p.m. EST. The panelists include Stacy-Ann Blake, founder of Design Addict Mom; Nicole Gibbons, interior designer and founder of Clare; and Young Huh, interior designer. The discussion will explore design trends across a range of home categories, from paint to flooring.

After the Trend Watch panel, Pergo Extreme will host a special Zoom breakout session. Flooring questions will be answered live by three members of Mohawk’s resilient team: Ed Sanchez, vice president of product management; Melissa Kroll, senior director of creative design and development; and Sarah Gist, senior product designer. During this breakout session, the team will discuss the benefits of resilient flooring and showcase Pergo Extreme’s range of durable flooring options and designs.

To learn more about the summit, visit www.makeovertakeoversummit.com.

KEYWORDS: pet-friendly flooring renovation/remodeling retail market

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