Shaw Industries Group, Inc., a subsidiary of Berkshire Hathaway, Inc., announced that Nina LoCicero recently joined the company’s residential division as vice president of marketing and digital commerce.
In this role, LoCicero will direct and oversee all aspects of the company’s residential marketing, with an emphasis on digital strategies focused on customers, consumers and other end users. LoCicero’s career has spanned several industries and business models, including business to consumer (b2c) and business to business (b2b). Most recently, LoCicero held the role of executive director, marketing and digital strategy at Johnson Controls where she led a cross functional team in executing transformative marketing strategies that exceeded targets and delivered consistent growth.