A/T Launches New Pet Perfect Promise for Independent Retail

Anderson Tuftex (A/T), the premium hardwood, carpet and custom rugs brand of Shaw Industries Group, Inc., has announced the launch of its new Pet Perfect promise, a pet performance platform created for independent retailers. The company said the Pet Perfect promises the consumer an ultra-durable, easy-to-clean soft surface option that features high-performance fiber and A/T’s unmatched style and design, backed by a minimum 20-year residential limited warranty. 

As showrooms across the country transition out of existing Stainmaster branding in response to the recent purchase by Lowe’s, A/T encourages its customers to begin immediately leveraging the new Pet Perfect branding, which includes a variety of in-store and online assets promoting the platform promise to consumers: “Ultra durable, easy-to-clean carpet. Designed for you. Perfect for your pet.”