The Residential Division of Shaw Industries Group, Inc. (Shaw) has expanded its Made Smarter. Live Better. program to help retailers tap into the growing consumer interest in healthy home products within the built environment. In alignment with National Healthy Home month in June, the company has launched new training events and resources, including a series of videos, tear sheets, one-pagers and social content, for its retail partners to have meaningful conversations with consumers about Shaw’s sustainable solutions.
“We spend 90 percent of our time indoors -- even before COVID-19. So, it’s no wonder that the spaces where we live, work, learn and play have a significant impact on our wellbeing,” notes Nina LoCicero, vice president of residential marketing and digital commerce for Shaw Residential. “Shaw designs products with both the planet and the human experience in mind. The pandemic has elevated our awareness of how the space we’re in makes us feel and the materials used in our environments -- what they’re made of and, in the midst of heightened virus awareness, the importance of safe and effective cleaning habits. ”
The Made Smarter. Live Better. program was developed to help retailers explain how Shaw’s flooring products can address consumer desires to live or work in a space that supports their wellbeing. Made Smarter. Live Better., as a comprehensive approach, focuses on five pillars: Material, Moisture, Sound, Air and Clean -- all underscored by a keen focus on design. Through careful evaluation of these pillars and intentional collaboration between Shaw’s Sustainability and Residential Product and Marketing teams, the company’s Residential brands now offer detailed information and training resources for retailers and sales associates to meet consumer needs and offer products that best align with their priorities.
“Life is about choices, and consumers today are more conscious about spending and the impacts of their decisions,” says Troy Virgo, director of sustainability at Shaw. “In today’s environment, healthy home initiatives are top-of-mind with consumers. Wellness real estate, where Shaw and its customers operate, is a nearly $200 billion dollar industry. As interest in health and wellness becomes more mainstream, Shaw is well-positioned to help our customers have meaningful, informed conversations with consumers. No matter the specific need, Shaw offers a smarter, better product solution and we design our products to support goals for a clean, healthy home.”
Shaw’s more than 20-year commitment to Cradle to Cradle principles and leadership position in waterproof offerings gives customers and consumers peace of mind when considering a Shaw product. Through elevated services, like the company’s Sound Advisor tool and myriad education and training opportunities, Shaw has proven expertise in helping its customers be a trusted resource to their buyers.
For more information on Shaw’s Made Smarter. Live Better. initiatives and the evolving healthy home conversation, register here for a LIVE Learning event scheduled on June 15, 2021 at 2 p.m. Eastern. All registrants will also receive a recording of the webinar.