Shaw Residential Arms Retailers with Healthy Home Training and Sales Tools

The Residential Division of Shaw Industries Group, Inc. (Shaw) has expanded its Made Smarter. Live Better. program to help retailers tap into the growing consumer interest in healthy home products within the built environment. In alignment with National Healthy Home month in June, the company has launched new training events and resources, including a series of videos, tear sheets, one-pagers and social content, for its retail partners to have meaningful conversations with consumers about Shaw’s sustainable solutions.

“We spend 90 percent of our time indoors -- even before COVID-19. So, it’s no wonder that the spaces where we live, work, learn and play have a significant impact on our wellbeing,” notes Nina LoCicero, vice president of residential marketing and digital commerce for Shaw Residential. “Shaw designs products with both the planet and the human experience in mind. The pandemic has elevated our awareness of how the space we’re in makes us feel and the materials used in our environments -- what they’re made of and, in the midst of heightened virus awareness, the importance of safe and effective cleaning habits. ”