John Stephens to Join Shaw’s Residential Marketing Division as VP of Consumer Strategy

The Residential Division of Shaw Industries Group, Inc. has named John Stephens vice president of consumer strategy, reporting to the recently-named vice president of Residential Marketing and Digital Commerce, Nina LoCicero.

The company reports Stephens, an industry veteran, will be responsible for developing a consumer-centric and future-focused marketing strategy which includes partnering with retailers to execute innovative consumer experiences. For the past 16 years, Stephens has served as the brand leader for Shaw’s commercial brand, Shaw Contract, where he set the strategic direction for building a global brand with strong customer and end-user relationships.