Shaw Creates ‘Living Lab’ to Test Product Innovations

Shaw Industries held its ribbon-cutting ceremony on June 11, 2021, for a new Living Lab that will serve as a real-life test environment for residential products.

The revitalized office building in Dalton, Ga., features nine fully-furnished units, which all showcase the latest and greatest flooring, wall and backsplash products, and sundries from Shaw’s portfolio of residential brands. In addition to providing a unique housing solution in close proximity to Shaw’s headquarters, Shaw’s Living Lab contributes to the vibrancy of the local community and delivers an experience on par with what young professionals and prospective associates would expect in larger markets.