Bruce Introduces LifeSeal Reserve Rigid Core Flooring

Bruce is introducing LifeSeal Reserve, a new rigid core flooring that delivers 100% waterproof protection to stand up to the busiest of homes and light commercial spaces, without sacrificing comfort or style. In addition, the flooring features the company’s new Cleantivity antimicrobial coating technology which inhibits the growth of bacteria, mold and mildew.

The fine detail and authentic character found in natural hardwood, stone, and marble has been reimagined in Bruce LifeSeal Reserve. This carefully curated, resilient floor collection features a luxurious array of designs in muted textures and in wide widths. It features trending white oak visuals, reflecting soft colors and natural tones to create comforting interior spaces. Wider width planks and tiles are offered in an on-trend matte, low gloss finish. These aesthetics fit into the Japandi design trend of meshing Japanese design aesthetics with Scandinavian pale minimalism. Also popular are rustic, artisanal looks and tactile surfaces that embrace natural imperfections, especially in wood looks.