Cali, the omni-channel flooring and building products company based in San Diego, California, is now a wholly owned subsidiary of the global flooring company, Victoria PLC. Established in 1895 and based in Kidderminster, England, Victoria is a publicly traded company (LSE: VCP) with approximately $1 billion in annual sales and employs about 3,800 people across 25 sites in the United Kingdom, Europe, and Australia. The company specializes in the design, manufacturing, and distribution of innovative floor covering products including carpeting, ceramics, artificial turf, and luxury vinyl plank.
The deal will lead to the expansion of Cali's product offerings with access to European and Australian substrates, fabrications, partnerships with sister companies, and potentially new markets. Cali will also gain the financial support of the public market and the strategic insights and operational infrastructure of a global flooring powerhouse.
In integrating Cali into their operations, Victoria will expand its U.S. distribution where it currently sells $33 million of flooring each year. It also allows the UK firm to tap into Cali's successful direct-sales channel while broadening existing business-to-business and commercial partnerships.
Cali will continue to operate autonomously and will remain ultimately responsible for its top-line and bottom-line success. Speaking on the acquisition, Cali CEO Renee Thomas Jacobs said: “Cali has experienced phenomenal growth and strong omni-channel market penetration over the past two years, and we are well-poised to take our success to the next level. Being a part of the Victoria PLC family will provide us additional infrastructure and support to accelerate product innovation and new market growth. Personally, I simply cannot wait to write this next chapter of Cali success.”
“Today marks the next chapter for Cali, we have found a great partner and a permanent home within the Victoria family," said Cali President Doug Jackson. "I could not be happier for the business and the Cali team. We are positioned to reach new heights, develop new product families, and continue to focus on people, products, and relationships!”
For more information, visit califloors.com.