Stanton Carpet Corporation, a supplier of decorative, high-quality self-branded carpet, area rugs and LVP introduces an assortment of 24 new styles and colors added to its Natural Beauty Series of luxury vinyl plank.

As stated by senior director of hard surface, John Rocconi, “We’ve garnered feedback from every corner of the market to identify our customers’ needs and product voids to be able to provide luxury vinyl solutions and highly desired styling to meet that market demand. Thorough research, coupled with our product development expertise and keen eye for style and design, has resulted in a thoughtfully curated assortment of LVP or DWF (Decorative Waterproof Flooring) as we like to call it.” 

Stanton is proudly bringing to market its second collection for Natural Beauty comprised of ground-breaking new 4” wide planks, high style 9” wide planks in clean and unique looks and the addition of heavily requested colors to our 7’x48 assortment. 

Natural Beauty 4 series-(6 new skus, 4”x48”)
Au Naturel 4” wide planks pay respect to timeless, naturally stained honey wood tones with subtle graining in this modernized 4” wide plank while our narrow width black and white skus offer a more sleek, modernized look.

Natural Beauty 9 Series- (12 new skus, 9”x60”)
7 colors in style Oakdale offer a perfectly balanced wood aesthetic with subtle graining and minimal knotting for the more sophisticated buyer.  The 5 colors in Weatherly offer a truly unique smooth worn and weathered finish where graining comes in and out of focus in lighter and medium based tones. 

Natural Beauty 7 Series (6 new skus 7”x48”)
Building upon our 24 sku introduction of 7”x48” planks, 6 additional highly sought-after hues have been added to complete the impressive range of styles and colors.

The Stanton DWF display holds 24 color choices per unit in a small footprint.
Material: Grey Wood Veneer
Dimensions: 45.0”W x 75.2” H x 32.3” D
Product Samples: 20” W x 27” L

Stanton DWF (Decorative Waterproof Flooring) is 100% waterproof, pet and child friendly, low maintenance, easy to install, and dent and scratch resistant. Stanton Shield 22 mil wear layer ensures additional protection against stain and scratches and can withstand heavy traffic. 

The addition of a narrow width and longer, wider width options truly make this a comprehensive assortment, meeting the growing demand for these specialized looks and styles. Stanton DWF has a lifetime residential warranty in a residential setting, a 15 year medium commercial warranty and is Greenguard Certified.

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