Kevin Rausch, chief design and technology officer of HMTX Industries announced the appointment of Natalia Smith to the HMTX design team as director of design. Located in Austin, Texas, and reporting to Rausch, Smith will also serve as the director of design for Metroflor. She will provide the primary design direction and design leadership for Metroflor products and product experiences, collaborating closely across the business and with customers and stakeholders to build and elevate the overall customer experience for the Metroflor and HMTX brands. By identifying trends that drive consumer behaviors and translating those insights to product experiences, she will develop winning product collections for Metroflor and HMTX that meet business objectives.
Prior to joining HMTX, Smith held several roles over her 14 years at Wilsonart, most recently as design manager. She also served as a commercial interior designer at Carson Design Associates. She received her bachelor of science degree from Texas State University - San Marcos.
“Natalia brings palpable energy and professionalism honed by a passion and love for design and analytics that is the perfect combination to grow the HMTX/Metroflor business," Rausch said. "She is the perfect fit and is already making an impact.”