Bostik Rebrands Soft Flooring Installation Systems

Bostik announced the rebranding and expansion of its soft floor covering installation systems. Beginning in August, the company said new product packaging will incorporate a unified product portfolio featuring an alphanumeric naming structure, certifications, color coding, and icons to highlight the product’s specific characteristics, which will aid in product selection. 

The initiative will help to better communicate market segment, product technology, quality level, and product befits to the end user, according to Jake Stadler, Bostik’s market manager, hardwood and resilient installation systems: “We made this decision with the installer in mind. The intent behind these updates is simply to make it logical and easy for contractors and installers who use our products daily.”