World Floor Covering Association (WFCA) has announced the expansion of its content creation and production capabilities with the opening of a dedicated, custom-built studio space under a new banner, Studio 59.  The association says the new initiative provides the opportunity to create a library of original digital content including robust education, leadership training, and additional resources from the WFCA and its many partners to better serve its large and diverse membership.

“Since 1959, the WFCA has been at the forefront of addressing issues that affect the floor covering industry,” said Scott Humphrey, CEO of the WFCA. “We will now have the ability to create diverse content across platforms to serve our fast-growing, highly engaged audience across every sector in the flooring industry.”

Freida Staten, WFCA vice president of marketing, communications and membership added, “The pandemic has really shined a light on the importance of content. We jumped into action at the outset by providing the latest news and resources and demonstrated the power and potential of our platform, as well as our audience’s appetite for a broad and diverse array of content. Studio 59’s launch greatly expands the scope of our virtual offerings and reinforces our commitment to this industry."

The name Studio 59 is a tribute to its origins in 1959 with the formation of the Western Floor Covering Association. The state-of-the-art studio set with audio, lighting, backdrop, and monitors, will host live and pre-recorded events across all WFCA’s divisions, partners, and its executive team.