World Floor Covering Association (WFCA) has announced the expansion of its content creation and production capabilities with the opening of a dedicated, custom-built studio space under a new banner, Studio 59. The association says the new initiative provides the opportunity to create a library of original digital content including robust education, leadership training, and additional resources from the WFCA and its many partners to better serve its large and diverse membership.
“Since 1959, the WFCA has been at the forefront of addressing issues that affect the floor covering industry,” said Scott Humphrey, CEO of the WFCA. “We will now have the ability to create diverse content across platforms to serve our fast-growing, highly engaged audience across every sector in the flooring industry.”