• Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
  • PRODUCTS
  • A&D
  • INSTALLATION
  • MARKETS
  • AWARDS
  • EDUCATION
  • BUYER'S GUIDE
  • MEDIA
  • EMAGAZINE
  • SIGN UP
cart
facebook twitter linkedin youtube
  • NEWS
  • Breaking Flooring News
  • eNewsletters
  • PRODUCTS
  • Carpet & Area Rugs
  • Hardwood
  • Installation Products
  • Installation Tools & Equipment
  • Laminate
  • Resilient
  • Specialty
  • Tile & Stone
  • MARKETS
  • Commercial
  • Residential
  • AWARDS
  • Installation Awards
  • Top Flooring Products
  • EDUCATION
  • Continuing Education
  • Webinars
  • MEDIA
  • FLOOR Podcast
  • Videos
  • TISE 2025 Videos
  • Product Spotlights
  • eBooks
  • EMAGAZINE
  • eMagazine
  • Archive Issues
  • Contact
  • Advertise
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
    • Breaking Flooring News
    • eNewsletters
  • PRODUCTS
    • Carpet & Area Rugs
    • Hardwood
    • Installation Products
    • Installation Tools & Equipment
    • Laminate
    • Resilient
    • Specialty
    • Tile & Stone
  • A&D
  • INSTALLATION
  • MARKETS
    • Commercial
    • Residential
  • AWARDS
    • Installation Awards
    • Top Flooring Products
  • EDUCATION
    • Continuing Education
    • Webinars
  • BUYER'S GUIDE
  • MEDIA
    • FLOOR Podcast
    • Videos
    • TISE 2025 Videos
    • Product Spotlights
    • eBooks
  • EMAGAZINE
    • eMagazine
    • Archive Issues
    • Contact
    • Advertise
  • SIGN UP
Breaking Flooring NewsResidential FlooringNew Product ShowcaseResilient Flooring

Mohawk Introduces Pergo Elements for Specialty Retail

Pergo-Legends-Amulet.jpg

Pergo Elements features 25 SKUs of differentiated, worry-free waterproof wood with premium attached pad, WetProtect technology and new CleanProtect built-in antimicrobial protection. Shown here: Legrand in Amulet. Photo: Mohawk.

 

September 14, 2021

Mohawk introduces Pergo Elements, an exclusive Pergo line for specialty retail. Pergo Elements features 25 SKUs of highly differentiated, worry-free waterproof wood with premium attached pad, WetProtect technology and new CleanProtect built-in antimicrobial protection. 

“As the most trusted brand for high-performance, worry-free flooring, Pergo Elements is the next generation of performance laminate,” said Seth Arnold, vice president of marketing, wood and laminate. “The Pergo Elements line is created to be stronger than all of life’s elements, providing the perfect flooring solution for style-driven consumers that don’t want to settle on performance flooring or waterproof protection.”

Pergo Elements features WetProtect, a proprietary locking system and surface coating that provides the only watertight floors on the market. Pergo’s advanced wood laminating technology enhances the unique look of the wood with unparalleled scratch protection, fade resistance and dimensional stability that exceeds natural hardwood in every way. 

And for those who truly live on their floors, but still value a clean home, there is now CleanProtect – the built-in antimicrobial protection that prevents bacteria growth and build-up and makes cleaning effortless. CleanProtect prevents the mess before it begins—so consumers can live boldly on their Pergo floors without microorganisms, bacteria, mold and mildew growing. By prohibiting the growth of microorganisms, CleanProtect keeps floors clean and actively attacks microbes to clear out unwanted bacteria while neutralizing odors caused by mold and mildew for fresh air and peace of mind. 

“Featuring two distinct collections, Originals and Preferred, with six different styles and a number of industry-leading durability, waterproof and antimicrobial technologies, Pergo Elements will help retailers drive upgrades,” explained David Moore, senior product director, wood and laminate. “Pergo Elements provides retailers with the ability to appeal to any consumer, no matter the budget or style preference, with trade ups perfect for every lifestyle.”

Pergo Elements Originals includes new CleanProtect built-in antimicrobial protection and a 10-year waterproof warranty along with a premium attached pad that provides warmth and absorbs surface impact to reduce noise and alleviate stress on the joints, ensuring that the planks remain tightly locked.

Pergo Elements Preferred, a trade-up offering, boasts WetProtect’s lifetime surface and subfloor waterproof warranty, premium GenuEdge pressed bevels for an enhanced hardwood visual, a premium attached pad and CleanProtect built-in antimicrobial protection. Pergo Elements Preferred is also steam mop approved so floors can be wet and steam mopped.

Building on its brand-name recognition to drive consumer traffic into stores, the Pergo Elements marketing story will place a major emphasis on the flooring being waterproof and worry-free, along with promoting its attached pad and antimicrobial properties. Mohawk will provide first-class marketing support for Pergo Elements through new merchandising, Omnify and dealer advertising options. Additionally, Mohawk will offer expedited 48-hour samples of all 25 SKUs to provide quicker sample delivery to consumers. 

The Pergo Elements line will coordinate with products from Mohawk’s Performance Accessories program that offers innovative, multifunctional transitions that are color-coordinated for retailers to sell a complete flooring package in one purchase. 

For more information, visit MohawkToday.com.

KEYWORDS: flooring retail Luxury Vinyl Plank and Tile waterproof flooring

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
To unlock your recommendations.

Already have an account? Sign In

  • resilient flooring

    The 7 Types of Resilient Flooring

    The resilient flooring category is comprised of many...
    Resilient Flooring
    By: Resilient Floorcovering Institute
  • QuickDrain USA’s ShowerLine linear drain

    Tips for Curbless Shower Installation Using a Linear Drain

    Consider these four tips when planning for a curbless...
    Flooring Installation Products
    By: Darryl Jones
  • 2024 New Flooring Product Guide

    2024 New Flooring Products Guide

    We explore this year's introductions in area rugs,...
    Floor Coverings
    By: FLOOR Trends & Installation Editors
You must login or register in order to post a comment.

Report Abusive Comment

Subscribe For Free!
  • eMagazine
  • eNewsletter
  • Online Registration
  • Manage My Preferences
  • Subscription Customer Service

Shaw Flooring Network Retailers Report Post-Election Sales Surge

Shaw Flooring Network Retailers Report Post-Election Sales Surge

Takeaways from the 2024 AHSG Convention & Member Outlook for 2025

Takeaways from the 2024 AHSG Convention & Member Outlook for 2025

What Shaw Flooring Network Dealers are Banking on for 2025

What Shaw Flooring Network Dealers are Banking on for 2025

Retailers Share Top Takeaways from Shaw Flooring Network Convention

Retailers Share Top Takeaways from Shaw Flooring Network Convention

More Videos

Popular Stories

Schluter waterproofing system

Waterproofing Wet Areas: Three Essential Methods to Protect Your Bathroom and Shower Installation

AHF Products CEO Brent Emore

AHF Products Names Brent Emore CEO

kitchen floor

Regrouting Caution for Cement Grouts


Download the Free Moisture Meters Guide

Events

June 9, 2025

NeoCon 2025

A trade show for the commercial interior design industry.

December 1, 2030

Webinar Sponsorship Information

For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

View All Submit An Event

Poll

Flooring Groups

Flooring retailers, do you belong to a buying, marketing or franchise group?
View Results Poll Archive

Products

2025 BNI Interiors Square Foot Costbook

2025 BNI Interiors Square Foot Costbook

See More Products

FLOORtalk podcasts - Listen Now

Related Articles

  • Pergo re-launches exclusive specialty retail product collection

    See More
  • roadshow

    Mohawk Delivering Momentum Needed For Specialty Retail Success In 2021

    See More
  • Mohawk-logo

    Mohawk Debuts Specialty Retail Community

    See More
×

We’re rolling out the red carpet of flooring knowledge!

Stay in the know on the latest flooring retail trends.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • eNewsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing

search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
    • Breaking Flooring News
    • eNewsletters
  • PRODUCTS
    • Carpet & Area Rugs
    • Hardwood
    • Installation Products
    • Installation Tools & Equipment
    • Laminate
    • Resilient
    • Specialty
    • Tile & Stone
  • A&D
  • INSTALLATION
  • MARKETS
    • Commercial
    • Residential
  • AWARDS
    • Installation Awards
    • Top Flooring Products
  • EDUCATION
    • Continuing Education
    • Webinars
  • BUYER'S GUIDE
  • MEDIA
    • FLOOR Podcast
    • Videos
    • TISE 2025 Videos
    • Product Spotlights
    • eBooks
  • EMAGAZINE
    • eMagazine
    • Archive Issues
    • Contact
    • Advertise
  • SIGN UP