Mohawk introduces Pergo Elements, an exclusive Pergo line for specialty retail. Pergo Elements features 25 SKUs of highly differentiated, worry-free waterproof wood with premium attached pad, WetProtect technology and new CleanProtect built-in antimicrobial protection.
“As the most trusted brand for high-performance, worry-free flooring, Pergo Elements is the next generation of performance laminate,” said Seth Arnold, vice president of marketing, wood and laminate. “The Pergo Elements line is created to be stronger than all of life’s elements, providing the perfect flooring solution for style-driven consumers that don’t want to settle on performance flooring or waterproof protection.”
Pergo Elements features WetProtect, a proprietary locking system and surface coating that provides the only watertight floors on the market. Pergo’s advanced wood laminating technology enhances the unique look of the wood with unparalleled scratch protection, fade resistance and dimensional stability that exceeds natural hardwood in every way.
And for those who truly live on their floors, but still value a clean home, there is now CleanProtect – the built-in antimicrobial protection that prevents bacteria growth and build-up and makes cleaning effortless. CleanProtect prevents the mess before it begins—so consumers can live boldly on their Pergo floors without microorganisms, bacteria, mold and mildew growing. By prohibiting the growth of microorganisms, CleanProtect keeps floors clean and actively attacks microbes to clear out unwanted bacteria while neutralizing odors caused by mold and mildew for fresh air and peace of mind.
“Featuring two distinct collections, Originals and Preferred, with six different styles and a number of industry-leading durability, waterproof and antimicrobial technologies, Pergo Elements will help retailers drive upgrades,” explained David Moore, senior product director, wood and laminate. “Pergo Elements provides retailers with the ability to appeal to any consumer, no matter the budget or style preference, with trade ups perfect for every lifestyle.”
Pergo Elements Originals includes new CleanProtect built-in antimicrobial protection and a 10-year waterproof warranty along with a premium attached pad that provides warmth and absorbs surface impact to reduce noise and alleviate stress on the joints, ensuring that the planks remain tightly locked.
Pergo Elements Preferred, a trade-up offering, boasts WetProtect’s lifetime surface and subfloor waterproof warranty, premium GenuEdge pressed bevels for an enhanced hardwood visual, a premium attached pad and CleanProtect built-in antimicrobial protection. Pergo Elements Preferred is also steam mop approved so floors can be wet and steam mopped.
Building on its brand-name recognition to drive consumer traffic into stores, the Pergo Elements marketing story will place a major emphasis on the flooring being waterproof and worry-free, along with promoting its attached pad and antimicrobial properties. Mohawk will provide first-class marketing support for Pergo Elements through new merchandising, Omnify and dealer advertising options. Additionally, Mohawk will offer expedited 48-hour samples of all 25 SKUs to provide quicker sample delivery to consumers.
The Pergo Elements line will coordinate with products from Mohawk’s Performance Accessories program that offers innovative, multifunctional transitions that are color-coordinated for retailers to sell a complete flooring package in one purchase.
For more information, visit MohawkToday.com.