• Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
  • PRODUCTS
  • A&D
  • INSTALLATION
  • MARKETS
  • AWARDS
  • EDUCATION
  • BUYER'S GUIDE
  • MEDIA
  • EMAGAZINE
  • SIGN UP
cart
facebook twitter linkedin youtube
  • NEWS
  • Breaking Flooring News
  • eNewsletters
  • PRODUCTS
  • Carpet & Area Rugs
  • Hardwood
  • Installation Products
  • Installation Tools & Equipment
  • Laminate
  • Resilient
  • Specialty
  • Tile & Stone
  • MARKETS
  • Commercial
  • Residential
  • AWARDS
  • Installation Awards
  • Top Flooring Products
  • EDUCATION
  • Continuing Education
  • Webinars
  • MEDIA
  • FLOOR Podcast
  • Videos
  • TISE 2025 Videos
  • Product Spotlights
  • eBooks
  • EMAGAZINE
  • eMagazine
  • Archive Issues
  • Contact
  • Advertise
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
    • Breaking Flooring News
    • eNewsletters
  • PRODUCTS
    • Carpet & Area Rugs
    • Hardwood
    • Installation Products
    • Installation Tools & Equipment
    • Laminate
    • Resilient
    • Specialty
    • Tile & Stone
  • A&D
  • INSTALLATION
  • MARKETS
    • Commercial
    • Residential
  • AWARDS
    • Installation Awards
    • Top Flooring Products
  • EDUCATION
    • Continuing Education
    • Webinars
  • BUYER'S GUIDE
  • MEDIA
    • FLOOR Podcast
    • Videos
    • TISE 2025 Videos
    • Product Spotlights
    • eBooks
  • EMAGAZINE
    • eMagazine
    • Archive Issues
    • Contact
    • Advertise
  • SIGN UP
Breaking Flooring NewsCarpet and Rugs

The Dixie Group Announces Rebranding of Decorative Product Lines

Masland.jpg

Masland Wool is being rebranded to 1866 by Masland—just one of the many strategies setting The Dixie Group on a positive growth trajectory as it heads into 2022. Photo: The Dixie Group. 

October 5, 2021

T.M. Nuckols, president of The Dixie Group (TDG) residential division, announced the rebranding of the company’s decorative segment product lines. Masland Wool is being rebranded to 1866 by Masland. Fabrica Wool is being rebranded to Décor by Fabrica. Len Andolino, vice president - decorative division, who joined TDG in February of this year, will lead the company's marketing, merchandising, and product development efforts in each of these new brands.

TDG entered the high-end decorative business segment in 2007 with a handful of imports in both broadloom and area rugs plus some internally tufted wool styles. In July 2013, TDG purchased Robertex, a Calhoun, Georgia- based wool manufacturer, to grow the business further.

“We have a great foundation of products to date," Andolino said. "The fact that we are the largest American-based manufacturer of tufted wool will set us apart from our competition as we start to import heavily from around the world. We will no longer be just offering wool, although wool will continue to be our main fiber. We will now be adding new constructions and fibers to our assortment through our expanding global supply chain partners."

TDG said the additional product assortment furthers the company's commitment to the category.

The 1866 by Masland brand references the year C.H. Masland & Sons was founded 155 years ago. "This nod to our long heritage will set the stage to showcase our company as the 'Founders of Fashion' in the flooring industry," Andolino explained.

Décor by Fabrica was created to highlight product excellence with a focus on high fashion for the decorative market. "Both Masland and Fabrica are highly respected brands known throughout our industry as fashion leaders," Andolino said. "It was important to integrate both names into these two new brands."

Both brands will have distinct product assortments with their own merchandising for the dealer network. The Masland and Fabrica territory managers will be showing the newest styles and merchandising options in the near term, and Surfaces 2022 will be the official launch of both new brands, the company said.

For more information, visit thedixiegroup.com.

KEYWORDS: broadloom carpet carpet fiber marketing and sales

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
To unlock your recommendations.

Already have an account? Sign In

  • resilient flooring

    The 7 Types of Resilient Flooring

    The resilient flooring category is comprised of many...
    Resilient Flooring
    By: Resilient Floorcovering Institute
  • QuickDrain USA’s ShowerLine linear drain

    Tips for Curbless Shower Installation Using a Linear Drain

    Consider these four tips when planning for a curbless...
    Flooring Installation Products
    By: Darryl Jones
  • 2024 New Flooring Product Guide

    2024 New Flooring Products Guide

    We explore this year's introductions in area rugs,...
    Floor Coverings
    By: FLOOR Trends & Installation Editors
You must login or register in order to post a comment.

Report Abusive Comment

Subscribe For Free!
  • eMagazine
  • eNewsletter
  • Online Registration
  • Manage My Preferences
  • Subscription Customer Service

What Shaw Flooring Network Dealers are Banking on for 2025

What Shaw Flooring Network Dealers are Banking on for 2025

Retailers Share Top Takeaways from Shaw Flooring Network Convention

Retailers Share Top Takeaways from Shaw Flooring Network Convention

Takeaways from the 2024 AHSG Convention & Member Outlook for 2025

Takeaways from the 2024 AHSG Convention & Member Outlook for 2025

Shaw Flooring Network Retailers Report Post-Election Sales Surge

Shaw Flooring Network Retailers Report Post-Election Sales Surge

More Videos

Popular Stories

Ken Ballin manning the Tools 4 Flooring booth in Tool Alley at TISE 2025

10 Tool Innovations Every Flooring Contractor Should Have on Their Wish List

Schluter waterproofing system

Waterproofing Wet Areas: Three Essential Methods to Protect Your Bathroom and Shower Installation

Starnet 2025 Carlsbad CA

Future-Proofing Success: How Starnet Members Are Building Resilient Flooring Businesses


Download the Free Moisture Meters Guide

Events

June 9, 2025

NeoCon 2025

A trade show for the commercial interior design industry.

December 1, 2030

Webinar Sponsorship Information

For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

View All Submit An Event

Poll

Flooring Groups

Flooring retailers, do you belong to a buying, marketing or franchise group?
View Results Poll Archive

Products

2025 BNI Interiors Square Foot Costbook

2025 BNI Interiors Square Foot Costbook

See More Products

FLOORtalk podcasts - Listen Now

Related Articles

  • Dixie-Group-logo

    The Dixie Group Announces Unification of Contract Sales Forces

    See More
  • 1866 by Masland

    The Dixie Group: Founders of Fashion

    See More
  • The Dixie Group logo

    The Dixie Group Announces Digital Strategy for 2023 and Beyond

    See More

Related Products

See More Products
  • Ultimate_Carpet_Manufacturing_and_Claims_Training_Manual_bleed-2 (2).jpg

    The Ultimate Carpet Manufacturing, Inspection and Claims Training Manual

  • M:\General Shared\__AEC Store Katie Z\AEC Store\Images\Flooring images\new FL site\oriental-rug-cleaning.gif

    Oriental & Specialty Rug Cleaning

  • interior design.jpg

    On Interior Design

See More Products
×

We’re rolling out the red carpet of flooring knowledge!

Stay in the know on the latest flooring retail trends.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • eNewsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing

search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
    • Breaking Flooring News
    • eNewsletters
  • PRODUCTS
    • Carpet & Area Rugs
    • Hardwood
    • Installation Products
    • Installation Tools & Equipment
    • Laminate
    • Resilient
    • Specialty
    • Tile & Stone
  • A&D
  • INSTALLATION
  • MARKETS
    • Commercial
    • Residential
  • AWARDS
    • Installation Awards
    • Top Flooring Products
  • EDUCATION
    • Continuing Education
    • Webinars
  • BUYER'S GUIDE
  • MEDIA
    • FLOOR Podcast
    • Videos
    • TISE 2025 Videos
    • Product Spotlights
    • eBooks
  • EMAGAZINE
    • eMagazine
    • Archive Issues
    • Contact
    • Advertise
  • SIGN UP