Tarkett announced it is repositioning its residential business through new branding and added resources to better align to the needs of its residential customer base. Tarkett Residential is now Tarkett Home.

“Our growing desire to better relate with the customer and to increase brand awareness in the residential space called for a change in image,” said Elizabeth Hurley, SVP Sales and Marketing - Residential. “And while our brand positioning is changing, the level of quality and care we put into our products is not. Our goal is to continue to help consumers create beautiful spaces in the places they call home.”

 Tarkett Home has officially launched in the U.S. and Canada with the release of a new website: tarketthome.com. The new site features an extended resource catalog, including a new visualizer that will digitally impose the chosen flooring into a room photo as well as a Flooring Wizard to help you find the appropriate product for your space. A new retailer locator interface is also expected to arrive in 2022.

For more information about Tarkett Residential, visit tarketthome.com.