Daltile held the official grand opening event for its newest showroom, located in the trendy South Lamar area of Austin, Texas. The brand’s newest 4,000-square-foot Austin showroom offers easy access to tile products for Austin’s interior designers and architects.
“The Austin design vibe is definitely unique,” said Brian Smith, senior marketing manager, Dal-Tile Corporation. “It’s kind of a funky, hippy, organic vibe. We nod to Austin’s personality with special features designed into our Austin studio location. As you enter our studio, you are greeted by a big, tie-dyed tile wall, complete with the phrase, ‘Keep Design Weird’ in neon lights above the mosaic.”
According to Paij Thorn-Brooks, vice president of marketing, Dal-Tile Corporation, the showroom features a number of vignettes, story boards, flat lays and product samples. Additionally, the showroom includes worktables and conference rooms for designers and architects and their clients to utilize.
“Part of our studio is dedicated to outdoor design, where we prominently feature a favorite phrase of a well-known Austinite, ‘Alright, Alright, Alright,’” said Smith. “We have also transformed the front brick wall of our building outside into an impressive mural, designed and hand-painted by professional artist Daas. Daas took his original inspiration for the mural from Texas wildflowers and expressed this idea in a modern take that includes geometric tile shapes and perfectly reflects Austin’s unique flavor.”