CCA Global announced that consumer design expert Jennifer DeGloma has been named vice president of merchandising. DeGloma brings a wealth of experience with leading international brands to her new role with the Manchester-based cooperative.
Throughout her career, she has worked with national brands including Starbucks, Michaels, Hobby Lobby and Z Gallerie. She’s also served as director of product design and product development for Larson-Juhl. Most recently, she was director of merchandising development for Framebridge.
Before bringing her talents to the corporate sector, DeGloma was the owner and interior designer of her own design firm where she worked with residential, hospitality and commercial construction clients. She’s eager to tap into her entrepreneurial roots and experience by connecting directly with members of Carpet One Floor & Home, Flooring America, Flooring Canada, The Floor Trader and International Design Guild.
“I’m really looking forward to working with these entrepreneurs. I am excited to help them and make a difference in their livelihoods by utilizing my design background but also leaning into my deep roots as an entrepreneur myself, and from growing up in an entrepreneurial family,” she said.
She continued: “I believe every product needs a story. The consumer needs to connect with it, and that concept is largely untapped in this industry. Finding that consumer connection is the most interesting thing in the world to me, next to manufacturing.”
Jennifer will work alongside Cathey Gundlach Links on the merchandise team, where Cathy is transition to vice president digital merchandising.
“Jennifer’s passion for design and product will complement our team,” said Keith Spano, president, President Flooring America, Flooring Canada, the International Design Guild and the Floor Trader. “She brings a unique perspective as someone who has been in our member’s shoes as an independent business owner, interior designer, and a veteran retail merchant. She joins us at a critical time as we revolutionize our physical merchandising, digital merchandising and visual merchandising to provide our consumers an unparalleled shopping experience and provide our retailers and continue moving into digital retail.”
Outside of work, DeGloma and her husband stay busy with their 18-month-old. She also loves to travel (where she is on the constant hunt for design trends) and read.
For more information, please visit ccaglobalpartners.com.