Bruce has expanded its popular line of rigid core flooring with the new LifeSeal Classic Plus, which delivers 100% waterproof protection to stand up to the busiest of homes and light commercial spaces, without sacrificing comfort or style.

LifeSeal Classic Plus offers a diverse color palette that appeals to all décor, with visuals that represent the authentic character found in natural hardwood. LifeSeal Classic Plus offers on trend, wider and longer planks to mimic the look of real wood, 8”x60”. Crafted in a variety of fresh colors. LifeSeal Classic Plus is a collection that fits every lifestyle. These 100% waterproof planks are easy to maintain and can be installed on any level of the home.

Beautiful and durable, the floors can be installed in any room and on any level, including three season rooms and rooms with direct sunlight. The floors perform well at high and low temperatures, from zero to 200F; many other rigid core products perform up to 150F. 

“These floors are a popular choice for families because they aren’t prone to water damage. Plus, you can give your home that luxurious look on a budget and without the worry that it will get scratched, dented and ruined by kids and pets,” said Brian Parker, vice president-product management, AHF Products.

Rigid core products mean fast and easy installation without the need for acclimation, and improved durability and dimensional stability. In active homes with kids and pets, rigid core products like Bruce LifeSeal are going to dent less than traditional luxury vinyl products and provide the added benefit of waterproof protection so you don’t have to worry about cleaning up spills and messes immediately. In addition to being 100% waterproof, the floors feature a 12 mil wearlayer and provide greater impact resistance and dimensional stability for high traffic areas.

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