Shaw returns to the The International Surface Event (TISE) in 2022, bringing its residential and main street brands Anderson Tuftex, COREtec, Philadelphia Commercial, and Shaw Floors. Attendees will find them conveniently located together in adjacent booths 2647, 2947 and 3247 on the show floor.
“We’re returning to the show as a united residential division: four brands, one ‘Powerhouse of Services and Solutions’ to help our customers grow their businesses," said Nina LoCicero,vice president of marketing and digital commerce, Shaw Residential. "We’re excited about the opportunity to connect with customers in person, particularly after the challenges the past couple of years have brought. We’re more bullish than ever about delighting the customer with leading innovations and superior service. What better way to bookend our 2022 market season with a return to Surfaces than to showcase the latest and greatest from Shaw!”
Part of its overall show strategy
Shaw will continue to have its regular market season with regional Showcase events at select locations throughout the country during January, including a live stream event from Dallas in early January for our Shaw Flooring Network (SFN). Customers may also schedule curated product sessions with their Shaw territory manager for a personalized market experience.
“We understand the importance of face time but also want to make sure our customers have a safe market experience that's tailored to their comfort level and needs,” LoCicero said.
More programs and initiatives
Shaw plans to showcase more programs and initiatives across its entire portfolio of brands at Surfaces. These will be true market solutions based on consumer research and Shaw’s 50+ years of market expertise. However, Shaw will maintain brand differentiation by leveraging social media and other digital channels to share powerful storytelling tailored to each brand’s target demographic. Its goal, according to LoCicero, is to drive brand affinity with consumers through more digital engagement designed to send people in-store where retail sales associates can close the sale.
A full two-day schedule of demonstrations featuring a variety of technologies and innovations will be on-tap. Attendees will get push notifications while at the show to come to the Shaw booth and see why customers prefer its products and services. Shaw will also have a strong sales presence at Surfaces. Its field teams will be ready to engage with attendees and customers on all the latest and greatest from Shaw, having just experienced a week-long training course on all 2022 new introductions.
“Shaw is a customer-centric company, and we cherish the face time with customers and the opportunity to showcase our latest and greatest products and services, while also learning how we can serve our customers better.
Our theme for the 2022 market season and sales training is ‘Reimagine.’ We're asking people to reimagine not only the market experience but all the ways that business—and real-life—will look different post-pandemic.”
What you’ll see
When asked about what visitors to the Shaw Floors booths should expect, LoCicero described simple solutions for durability and clean-ability without having to sacrifice style and design—in new and reimagined ways.
“We have a new sundries program designed for simplicity and customer satisfaction, as well as a new pet-friendly platform, Pet Perfect, designed for specialty retail and promising ultimate durability and effortless clean-ability. We’re also displaying some innovative new design concepts and sustainable product solutions.”
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