Effective immediately, EJ Welch will represent a selection of Forbo's commercial vinyl flooring products throughout its distribution footprint, which currently spans over 26 states, offering close to 45 warehouse locations and 25 ProShops across the Central and Upper Midwest, Southwest, Southeast, and the Mountain States. This partnership expands Forbo's distribution network, strengthening the company's ability to respond efficiently to the needs of commercial customers.
Forbo Flooring Inc., part of the Swiss Forbo Group, will continue to directly market and distribute their core focus products, such as their flagship Marmoleum sheet and tile linoleum products, their Flotex sheet and tile textile products, their Eternal Wood and Step vinyl products and their Allura HQ Luxury Vinyl Tile products.
The President of EJ Welch, Kavita McCarthy, said EJ Welch customers will benefit from the addition of the Forbo brand through a more comprehensive flooring package.
"We are excited for the partnership with Forbo and it’s expansive commercial vinyl product offering," McCarthy said. "We can now offer our customers a strong stocking position of select Forbo products for immediate availability, and on-trend products for project specifications."
“We are very excited about the opportunity to be working together with EJ Welch," said Denis Darragh, vice president for Forbo Flooring Systems in North America, “This partnership allows us to offer even more of Forbo’s flooring products across the Midwest, Southern and Mountain States. EJ Welch is a very well respected company in the flooring market which owes success to its outstanding customer service and quality product offering.”