COREtec Celebrates 10 Years of Rigid Core Innovation

COREtec, the premium rigid core brand of Shaw Industries Group, celebrates its 10-year anniversary with the introduction of new styles and innovation.

“This year is quite a milestone, as 10 years ago COREtec was introduced and disrupted the flooring industry as the first Waterproof Foamed Core (WPC) product to hit the market,” said Charla Pettingill, director of hard surface product design for Shaw Residential. “In 2022, we’re expanding the color line with nine beautiful colors. These ultra-realistic oak and walnut visuals are further authenticated by our subtle plank enhancements, making these styles some of COREtec’s leading designs.”