Mohawk Momentum Roadshow Makes Its Last Stop in Calhoun

Mohawk Momentum Roadshow Makes Its Last Stop for 2022

Retailers attending the Georgia stop of the Mohawk Momentum Roadshow had the opportunity to tour plants to learn more about how flooring is manufactured. Here, retailers and the Floor Trends team participate in the Antioch Mill Tour to learn more about how carpet is made. Photo: Floor Trends.

The Mohawk Momentum Roadshow made its last stop of its 2022 tour at the company's headquarters in Calhoun, Georgia, February 22-23, 2022. Retailers from the region had the opportunity to see product, participate in trainings to help improve their business, and tour Mohawk manufacturing facilities to learn more about how flooring is manufactured.

"We're in the tactile business of people," said Mohawk President Paul De Cock. "The fact that we can go back on the road and bring our customers here to see us and our products is important. This one is also nice because we didn't really leverage our headquarters in the past. We've done a refresh of our showroom last year and we haven't shown it too many customers because COVID didn't allow us to do that."

"We've been here two days, and there are a lot of exciting things here," said Justin Tiddle, owner of Premier Floor Center in Dyersberg, Tennessee. "The RevWood Premier, hopefully coming out in April—there's a lot of good style and colors—very realistic."

Tiddle, whose two stores service a population of 16,000, said one location caters to local contractors through a cash-and-carry model while the other focuses on custom residential work. "Everything has changed since the pandemic, mainly orders and getting them in. Having a store focused on custom work gives us more time with that customer, middle aged and up, who has worked hard for what they have and know what they want."

Aaron Johnson, partner, Johnson and Sons Flooring in Knoxville, Tennessee, said going to market is essential.

"Being here, making the networking connections, seeing product, attending the classes that are offered, has changed the business completely for us....We were able to get some absolutely great buys on some of the products that were here. With the Karastan line, Cultivated Wood, we got containers of it. It's beautiful."

See previous Mohawk Momentum Roadshow articles and videos.

Beth Miller began her journalistic journey in 2005 while still working as a mechanic in her dad’s garage. She has written about everything from artists to WWII veterans and in 2010 stepped into the healthcare sector where she created digital content for 11 years. She, then, received her master’s degree in English from the University of Tennessee at Chattanooga. In 2017, she took the leap into the flooring industry. Here, she has discovered a place where she can apply both her technical and journalistic abilities.

Tanja Kern became group editorial director of Floor Trends and Floor Covering Installer in 2016. With more than 15 years of editorial and strategic communications experience in the architecture and design community, Tanja combines her journalistic acumen with a passion for flooring. She has a master’s degree in journalism from Northwestern University’s Medill School of Journalism.