The Mohawk Momentum Roadshow made its last stop of its 2022 tour at the company's headquarters in Calhoun, Georgia, February 22-23, 2022. Retailers from the region had the opportunity to see product, participate in trainings to help improve their business, and tour Mohawk manufacturing facilities to learn more about how flooring is manufactured.
"We're in the tactile business of people," said Mohawk President Paul De Cock. "The fact that we can go back on the road and bring our customers here to see us and our products is important. This one is also nice because we didn't really leverage our headquarters in the past. We've done a refresh of our showroom last year and we haven't shown it too many customers because COVID didn't allow us to do that."
"We've been here two days, and there are a lot of exciting things here," said Justin Tiddle, owner of Premier Floor Center in Dyersberg, Tennessee. "The RevWood Premier, hopefully coming out in April—there's a lot of good style and colors—very realistic."
Tiddle, whose two stores service a population of 16,000, said one location caters to local contractors through a cash-and-carry model while the other focuses on custom residential work. "Everything has changed since the pandemic, mainly orders and getting them in. Having a store focused on custom work gives us more time with that customer, middle aged and up, who has worked hard for what they have and know what they want."
Aaron Johnson, partner, Johnson and Sons Flooring in Knoxville, Tennessee, said going to market is essential.
"Being here, making the networking connections, seeing product, attending the classes that are offered, has changed the business completely for us....We were able to get some absolutely great buys on some of the products that were here. With the Karastan line, Cultivated Wood, we got containers of it. It's beautiful."