Sika, Merkete Participate in CTEF Training to Better Serve Customers

Continuously increasing their value to customers and partners, Sika’s and Merkrete’s technical sales teams met for tile-setting training at the Ceramic Tile Education Foundation (CTEF) last week. Professionals representing the SikaTile and Merkrete systems product lines joined CTEF director of certification and training Scott Carothers at the 9,000-square-foot tile installation training facility for four days of tailored, hands-on training. The goal of the joint training, according to Merkrete national sales manager Todd Boos, was to “provide both sales teams with a better understanding of industry standards and knowledge to become a better resource for our customers.”  

Carothers worked with Sika senior product manager Tom Carroll to craft a customized training program designed to give the teams invaluable tiling application and industry knowledge while using a combination of both brands’ high-performance tile setting materials. “Tom gave me a parameter of what was needed, what aspects he wanted to hit, and I built the curriculum around it,” Carothers explained. “It’s an individualized program.”