• Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
  • PRODUCTS
  • A&D
  • INSTALLATION
  • MARKETS
  • AWARDS
  • EDUCATION
  • BUYER'S GUIDE
  • MEDIA
  • EMAGAZINE
  • SIGN UP
cart
facebook twitter linkedin youtube
  • NEWS
  • Breaking Flooring News
  • eNewsletters
  • PRODUCTS
  • Carpet & Area Rugs
  • Hardwood
  • Installation Products
  • Installation Tools & Equipment
  • Laminate
  • Resilient
  • Specialty
  • Tile & Stone
  • MARKETS
  • Commercial
  • Residential
  • AWARDS
  • Installation Awards
  • Top Flooring Products
  • EDUCATION
  • Continuing Education
  • Webinars
  • MEDIA
  • FLOOR Podcast
  • Videos
  • TISE 2025 Videos
  • Product Spotlights
  • eBooks
  • EMAGAZINE
  • eMagazine
  • Archive Issues
  • Contact
  • Advertise
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
    • Breaking Flooring News
    • eNewsletters
  • PRODUCTS
    • Carpet & Area Rugs
    • Hardwood
    • Installation Products
    • Installation Tools & Equipment
    • Laminate
    • Resilient
    • Specialty
    • Tile & Stone
  • A&D
  • INSTALLATION
  • MARKETS
    • Commercial
    • Residential
  • AWARDS
    • Installation Awards
    • Top Flooring Products
  • EDUCATION
    • Continuing Education
    • Webinars
  • BUYER'S GUIDE
  • MEDIA
    • FLOOR Podcast
    • Videos
    • TISE 2025 Videos
    • Product Spotlights
    • eBooks
  • EMAGAZINE
    • eMagazine
    • Archive Issues
    • Contact
    • Advertise
  • SIGN UP
Breaking Flooring NewsResidential Flooring

NFA Vendor Partners Offer Retail Solutions

Karndean.jpg

John Callahan, national accounts manager, Karndean DesignFlooring, said he's seeing more trends coming to the United States from Europe, and consumers are using these inspirations to make their spaces unique. Photo: Floor Trends.

Phenix.jpg

Cindy Becker, senior buyer at General Floor, reviews product and merchandising with the Phenix team. Photo: Floor Trends. 

Len Andolino Dixie .jpg

Len Andolino, vice president - Decorative Division, The Dixie Group, gave NFA retailers a preview of the new rug designs he has in store for 2022. Photo: Floor Trends. 

Dixie Hard Surface.jpg

The Dixie Group's hard surface division has been working on a number of SKUs of Trucor SPC that are proprietary to NFA. Photo: Floor Trends.

Armstrong.jpg

The Armstrong team said it aims to make the sales process easier by adding QR code stickers on the back of each sample board utilizing Roomvo technology. Photo: Floor Trends. 


Republic.jpg

Republic Floors works through warehousing and logistics possibilities with Cindy Becker and David Cometz of General Floor. Photo: Floor Trends. 

Mannington Jay Kopelson.jpg

Jay Kopelson, vice president, Mannington Mills, shares where bevel technology is headed. Photo: Floor Trends. 

Karndean.jpg
Phenix.jpg
Len Andolino Dixie .jpg
Dixie Hard Surface.jpg
Armstrong.jpg
Republic.jpg
Mannington Jay Kopelson.jpg
April 1, 2022

Vendor partners at the National Floorcovering Alliance spring meeting offered products and solutions aimed at helping these top dealers sell more floors in 2022. Here are a few highlights of what they saw.

Seamless Indoor-Outdoor Solutions 

Tile manufacturers offered a number of solutions for outdoor spaces. With more homeowners spending more time outdoors, they are renovating and building spaces to expand the liveable space of their homes for all seasons. Answering this trend, Daltile showcased its line of porcelain pavers.

MSI Creative Director Emily Holle shared a new indoor-outdoor display that combines slip-resistant porcelain tile with matching LVT.  "We're seeing higher consumer demand for home design and remodels with seamless indoor to outdoor flow," she said. She noted that the company's coordinated products—pavers, tiles, pool copings and LVT—offer dealers a one-stop shop that is aimed to help retailers increase project scope and boost ticket sales. 

Cali shared more of its indoor-outdoor concept, "Your Floor Outdoors." While many companies have moved into kitchen, bath and plumbing to capture larger project tickets, Cali is also seeing a big opportunity with outdoor spaces. "We feel that 'Your Floor Outdoor' falls into that new category—it's a bolt-on," said Bob Fish, vice president and general manager, Cali. "You're in the house and the consumer's comfortable with you. Why not sell the deck? Why not sell them turf? Why not sell the outdoor rugs?"

Simplifying Kitchen & Bath Design

Emser launched a curated kitchen and bath program to help retailers and consumers save time when designing these spaces. Curated design boards consist of the company's best-selling floor tile, wall, tile and decorative mosaics in 24 professionally designed sample boards. The boards feature today's trends in wood-look, stone, marble and contemporary styles. "Consumers want everything curated for them and they want it professionally designed--it's very time consuming," said Randall Sheehe, director of strategic accounts, North America. 

Digital Marketing

Armstrong aims to streamline the sales and product selection process by adding an individualized QR code sticker on the back of each sample and board, according Warren Avery, vice president of sales-West, retail strategic accounts. The QR code brings the consumer to a website that offers product information, room scenes and the Roomvo visualizer.

The team at Roomvo floor visualizer said they have added watermarks to images so that the retailer logo and basic product info is included on every image a consumer uses to visualize a space. Analytics are offering dealers a quick way to know which products the most attraction, and they have added QR codes to simplify how consumers get their photo into the visualizer. Core NFA vendors who are now on Roomvo include American Olean, Armstrong, Cali, Daltile, Dreamweaver, Emser MSI and Republic Floor. The team is working on adding NFA's private product collection is available in Roomvo on launch, adding the ability to use multiple surfaces in the same image and enhance product info for each image. 

Digital marketing agency Mobile Marketing said 65% of NFA retailers are clients of the agency. During tabletops, they discussed solutions that help turn customer leads into quotes—automatically with attribution and taking into consideration real-time inventories and price.

Designer Solutions

John Callahan, national accounts manager, Karndean DesignFlooring, said he's seeing more trends coming to the United States from Europe, and consumers are using these inspirations to make their spaces unique. For this reason, the company is seeing more use of chevron and herringbone patterns. 









KEYWORDS: flooring retailers marketing and sales National Floorcovering Alliance (NFA) technology

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
To unlock your recommendations.

Already have an account? Sign In

  • resilient flooring

    The 7 Types of Resilient Flooring

    The resilient flooring category is comprised of many...
    Resilient Flooring
    By: Resilient Floorcovering Institute
  • QuickDrain USA’s ShowerLine linear drain

    Tips for Curbless Shower Installation Using a Linear Drain

    Consider these four tips when planning for a curbless...
    Flooring Installation
    By: Darryl Jones
  • 2024 New Flooring Product Guide

    2024 New Flooring Products Guide

    We explore this year's introductions in area rugs,...
    Commercial Flooring
    By: FLOOR Trends & Installation Editors
You must login or register in order to post a comment.

Report Abusive Comment

close

1 COMPLIMENTARY ARTICLE(S) LEFT

Loader

Already a Registered User? Sign in now.

Subscribe For Free!
  • eMagazine
  • eNewsletter
  • Online Registration
  • Manage My Preferences
  • Subscription Customer Service

Retailers Share Top Takeaways from Shaw Flooring Network Convention

Retailers Share Top Takeaways from Shaw Flooring Network Convention

What Shaw Flooring Network Dealers are Banking on for 2025

What Shaw Flooring Network Dealers are Banking on for 2025

Shaw Flooring Network Retailers Report Post-Election Sales Surge

Shaw Flooring Network Retailers Report Post-Election Sales Surge

Takeaways from the 2024 AHSG Convention & Member Outlook for 2025

Takeaways from the 2024 AHSG Convention & Member Outlook for 2025

More Videos

Popular Stories

Ken Ballin manning the Tools 4 Flooring booth in Tool Alley at TISE 2025

10 Tool Innovations Every Flooring Contractor Should Have on Their Wish List

Schluter waterproofing system

Waterproofing Wet Areas: Three Essential Methods to Protect Your Bathroom and Shower Installation

Starnet 2025 Carlsbad CA

Future-Proofing Success: How Starnet Members Are Building Resilient Flooring Businesses


Download the Free Moisture Meters Guide

Events

June 9, 2025

NeoCon 2025

A trade show for the commercial interior design industry.

December 1, 2030

Webinar Sponsorship Information

For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

View All Submit An Event

Poll

Flooring Groups

Flooring retailers, do you belong to a buying, marketing or franchise group?
View Results Poll Archive

Products

2025 BNI Interiors Square Foot Costbook

2025 BNI Interiors Square Foot Costbook

See More Products

FLOORtalk podcasts - Listen Now

Related Articles

  • NFA Fall Meeting 2024 1.jpg

    NFA Vendor Meeting Reveals New Solutions for Flooring Retailers

    See More
  • NFA Spring 2024 Cali.jpg

    NFA Spring 2024 Vendor Day Highlights: Innovations and Promotions Aimed to Drive Flooring Sales

    See More
  • NFA and Merkrete.jpg

    NFA Adds Merkrete as Specialty Vendor

    See More
×
p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px 'Helvetica Neue'} John Callahan, national accounts manager, Karndean DesignFlooring, said he's seeing more trends coming to the United States from Europe, and consumers are using these inspirations to make their spaces unique. Photo: Floor Trends.
Cindy Becker, senior buyer at General Floor, reviews product and merchandising with the Phenix team. Photo: Floor Trends. 
Len Andolino, vice president - Decorative Division, The Dixie Group, gave NFA retailers a preview of the new rug designs he has in store for 2022. Photo: Floor Trends. 
The Dixie Group's hard surface division has been working on a number of SKUs of Trucor SPC that are proprietary to NFA. Photo: Floor Trends.
The Armstrong team said it aims to make the sales process easier by adding QR code stickers on the back of each sample board utilizing Roomvo technology. Photo: Floor Trends.  p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px 'Helvetica Neue'}
Republic Floors works through warehousing and logistics possibilities with Cindy Becker and David Cometz of General Floor. Photo: Floor Trends. 
Jay Kopelson, vice president, Mannington Mills, shares where bevel technology is headed. Photo: Floor Trends. 

We’re rolling out the red carpet of flooring knowledge!

Stay in the know on the latest flooring retail trends.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • eNewsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing

search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
    • Breaking Flooring News
    • eNewsletters
  • PRODUCTS
    • Carpet & Area Rugs
    • Hardwood
    • Installation Products
    • Installation Tools & Equipment
    • Laminate
    • Resilient
    • Specialty
    • Tile & Stone
  • A&D
  • INSTALLATION
  • MARKETS
    • Commercial
    • Residential
  • AWARDS
    • Installation Awards
    • Top Flooring Products
  • EDUCATION
    • Continuing Education
    • Webinars
  • BUYER'S GUIDE
  • MEDIA
    • FLOOR Podcast
    • Videos
    • TISE 2025 Videos
    • Product Spotlights
    • eBooks
  • EMAGAZINE
    • eMagazine
    • Archive Issues
    • Contact
    • Advertise
  • SIGN UP