NWFA Expo Report
Harris Flooring Introduces a Direct-to-Dealer Americana Program
The Mountains collection features 10 rustic, wide and long plank flooring products designed to enhance the natural character and beauty of real hardwood. Photo: Harris Flooring.
Harris Flooring introduces a new Americana Collection available direct to dealers with colors and textures inspired by America’s mountains, woodlands, and waterways in four inspiring collections: Mountains, WaterCrest, Chalet and Cottage.
“National Parks and iconic outdoor destinations tell the story of America in all of its beauty. Our new Hardwood Flooring Collections are designed to not focus on where Harris has been for the past 124 years, but inspire where we go next as a proud USA manufacturer,” said Renee Tester, vice president of marketing, digital and e-commerce.
The new direct-to-dealer program s designed to offer dealers and their customers an exclusive product assortment tailored with on-trend colors and textures. A total of 30 SKUs are available in smooth and wire-brushed selections, including wide and extra-long planks.
The Mountains Collection features 10 rustic, wide and long plank flooring products designed to enhance the natural character and beauty of real hardwood. This collection includes smooth or textured surface engineered tongue & groove hardwood flooring. Red Oak, White Oak, Hickory, and Maple selections are available with full character, trending colors, sliced top layer, and matte finish.
The WaterCrest Collection displays smooth surface wide-width flooring with a modern color range and featuring an easy-to-use glue-less click installation system. Red Oak, Hickory, and Maple selections. This collection offers 10 Products in modern colors, selected Sliced Top Layer, and Low Gloss Finish.
The Chalet Collection offers smooth surfaced planks with a trending color palette enhanced by an ultra-low gloss finish, smooth surface, and Traditional Tongue & Groove engineered hardwood flooring. 5 products feature Hickory, Maple, and Walnut selections.
The Cottage Collection shows a selection of proven tones enhanced by timeless wood species, finished with a satin gloss to highlight the wood’s natural characteristics. five products are featured in time-proven colors, smooth surface, and traditional tongue and groove available in Red Oak, Hickory, and Maple selections.
Visit the Harris booth #919 at the upcoming NWFA Convention April 13 – 14. 2022 Tampa Convention Center.
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