Stanton announced a number of new business-building initiatives during its recent webinar series, Reaching Higher Ground. 

“Every single day the entire Stanton team remains hyper focused on improving and bringing you the full package of great products, people and service and will continue to make doing business with us as easy as possible,” said Jonathan Cohen, president, Stanton. 

In late May, Cohen said the company is launch a host of new updates to, which will offer a more streamlined swatch ordering process and the ability to view inventory. In the next 12 months, Cohen said the company is also expanding its distribution center in Calhoun, Georgia, to enhance capacity for rug fabrication services, samples, and overall product capacity.

“Our inventory procurement team has done a great job as we have consistently offer 92% in-stock ratios to help you close deals,” he said. 

A new stock moldings program ships with orders of Stanton’s Decorative Waterproof Flooring from the distribution center in Calhoun, Georgia. A new room visualizer is now available across consumer and business-to-business websites, and new hard and soft display systems are designed to make it easier for consumer to shop.  

The company launched more than 70 high-styled soft surface introductions for 2022, including a new proprietary yarn system called Lion. 

“Luxury meets high performance and low maintenance,” Cohen said.