True Value Company, the Chicago-based hardlines wholesaler serving independent hardware retailers, announced a hardware-channel exclusive partnership agreement with Halstead, a member of the HMTX family of companies, to distribute Halstead’s Allure brand of flooring products. True Value has 13 regional distribution centers and approximately 2,500 associates serving over 4,500 stores nationwide and around the world. 

First unveiled to retailers during True Value's Spring Reunion in early March, this agreement will initially provide its customers with exclusive warehouse access to four warehoused SKUs in the industry’s most popular colors and eight special-order SKUs in other colors. The two lines of product, one floating and one loose lay, are being ordered for shipment to retail stores in June. True Value will eventually carry the entire Allure catalog.

“HMTX Industries is a terrific strategic partner in the vinyl flooring space,” said True Value Company CEO Chris Kempa. “Our customers have been asking us for products that take advantage of innovations in this space and we’re excited to provide them exclusive access to the Allure line. This gives our retailers the ability to stay ahead of style and finish trends in a growing DIY category and further makes them the destination store in their local market with products that their customers turn to them for every day.”

“Retailer independence is something we highly value,” said Halstead President Eric Anderson. “As we explored new ways to reach and serve hardware stores and their customers, partnering with True Value’s family of independent, locally-owned stores made all the sense in the world. We are very excited to bring True Value customers to the forefront of innovative, high performance, premier quality products that add value and beauty to their homes and businesses.”