Consolidated Carpet, a third-generation flooring contractor based in New York, announced the company is updating its name to Consolidated Flooring. The refreshed name and branding are showcased in a new website design and updated URL, consolidatedflooring.com.

To more accurately reflect the company’s leadership status in an evolving industry, the company said the new name and branding better express the services and products offered as well as the company’s national growth and expansion. The company has offices in New York, New Jersey, Chicago, and Addison, Illinois.

While honoring the historical accomplishments that are the foundation of the business, the refreshed branding demonstrates the innovative spirit and growth mindset that drives the company forward.

“Because our clients literally stand on our work every single day, we have a multigenerational ethos of standing by our workmanship,” said David Meberg, principal and CEO at Consolidated Flooring. “We express that tradition while leaning into our pride and excitement regarding our leadership and innovation in the industry.”

Highlights of the new branding include:

• A refreshed name that expresses an expanded product offering
• Branding design that elegantly captures pride in workmanship
• A new website that showcases the company, its people, its performance, and its portfolio