High Point Market Authority has hired Crobar Creative Leverage, based in Greensboro, North Carolina, as its agency of record. Crobar’s first task is to redesign the look of the Market website and all other communications materials.

Black, white and gray with a passion accent color offer a simplicity that allows the event’s products, people and education to take the spotlight. The branding strategy supports how High Point Market has evolved. Today, the atmosphere feels more like New York Fashion Week or Coachella. It’s stylish, fun and recognized as the main event for the home furnishings industry. Each spring and fall boasts a fresh, new feel, and a redesigned website is the perfect foundation.

“Embracing a new strategy and approach as we move into a post-pandemic world feels like a welcomed refresh that will, hopefully, continue to delight and resonate with buyers and the broader industry," said Tom Conley, president and CEO of the High Point Market Authority.